Free Copywriting Proposal Template
Copy is judged subjectively, revised endlessly, and scoped vaguely — unless the proposal prevents it. Word counts, revision rounds, research included, and usage rights: this template pins down the four dimensions where copywriting projects leak money.
What a winning copywriter proposal includes
1.Project Brief
The asset(s), the audience, the action the copy must drive, and the voice (with reference examples). A proposal that reflects a sharp brief back at the client is already outselling competitors.
2.Scope & Word Counts
Deliverables with counts: pages, emails, product descriptions — each with approximate word count and format. Counts convert 'write our website' into a scoped project.
3.Research & Interviews
What's included (stakeholder interviews, competitor review, SEO keyword mapping) and what's assumed provided (brand guide, product specs). Unscoped research is the silent margin-killer.
4.Process & Revisions
Draft → consolidated feedback → two revision rounds → approval. Feedback from one appointed voice, in writing, within a stated window.
5.Investment
Per-deliverable or project pricing (never per word — it commodifies you), payment split, and the rate for additions beyond scope.
6.Rights & Byline
Rights transfer on final payment; portfolio usage retained; ghostwritten work confidentiality if applicable.
Skip the template — generate a finished proposal in 30 seconds
BidSimple writes a complete, branded proposal from a short description of the job — your services, your rates, ready to send and e-sign. Free, no credit card.
Generate My Proposal — FreePricing tips for copywriters
- ✓Never price per word — it rewards padding and invites comparisons to content mills. Price per deliverable outcome (a landing page, an email sequence).
- ✓Include SEO/keyword research as a named line item; when it's invisible, clients compare your landing page price to their nephew's.
- ✓License premium usage: copy for a national ad campaign is worth more than the same words on a local site. Scope usage in the proposal.
Frequently asked questions
How should a freelance copywriter price projects?
Per deliverable, informed by value: a homepage that converts is worth a multiple of a blog post at the same word count. Set a project minimum to filter out $50 gigs automatically.
What if the client keeps requesting revisions?
Two consolidated rounds are included; further rounds at a stated rate. Most 'endless revision' clients are actually multiple unaligned stakeholders — the consolidated-feedback rule fixes the root cause.
Should I write a paid test piece?
A short paid trial at full rate is reasonable for large engagements. Free spec work is not — your portfolio exists precisely so clients can evaluate you without unpaid labor.
Skip the template — generate a finished proposal in 30 seconds
BidSimple writes a complete, branded proposal from a short description of the job — your services, your rates, ready to send and e-sign. Free, no credit card.
Generate My Proposal — Free